Flying Horse, the first energy drink brand launched in Brazil, has announced its rebrand, which promises to modernise the brand and expand its market presence. 

With a disruptive campaign, a refreshed visual identity, and the slogan Free All Your Versions, the Britvic brand aims to attract new consumers while staying true to its loyal followers.

The project, which took nine months of extensive research and development, was conducted by brand experts at the company FutureBrand.

The new positioning inspires people to live and embrace their many versions with freedom and energy, breaking free from societal norms for a more flexible, stereotype-free lifestyle.

The updated visual identity blends vibrant colours, inspirational messaging, and innovative packaging, offering a contemporary, multi-generational appeal. The iconic Flying Horse has been redesigned to take centre stage, even appearing on the can’s ring pull — an additional touch aimed at those who value attention to detail.

As part of this repositioning, the brand is also launching two new flavours: Mango Juice and a zero sugar version of the classic Original, while maintaining its portfolio of fan favourites, including Original, Watermelon, Tropical and Pitaya. This reinforces Flying Horse’s commitment to offering high-quality, low-calorie options that cater to diverse tastes and energy needs.

“We want to be recognised as a disruptive, transgenerational brand, capable of inspiring and driving change,” says Thamara Mileski, Marketing Manager at Britvic Brazil.

As the energy drink market continues to thrive in Brazil — one of the key drivers of non-alcoholic beverage consumption growth — Flying Horse plans to expand into new channels while increasing its presence in existing markets.