United has unveiled its new domestic economy cabin wine list that expands the choices for customers, including a new rosé option and a brut bubbles wine available exclusively onboard United flights. 

From October, passengers can enjoy high-quality canned wines from women-owned brands Just Enough Wines and Maker Wine.

According to United, the airline has served more than 20 million glasses of wine system-wide so far this year – that’s 1.5 times the number of servings for beer or spirits – and more than 3.2 million glasses of wine in the domestic economy alone.

“Our new economy wine list is giving travellers more variety and better quality,” said Aaron McMillan, United’s Managing Director of Hospitality Programs. “After the overwhelmingly positive response to the addition of rosé in United Polaris® business class, and ongoing fanfare for sparkling options, we’re thrilled to now offer rosé and a higher quality brut bubbles option for our economy passengers, delivering a more premium experience onboard.”

Now, United’s domestic economy passengers will be able to choose from four different wine varieties onboard, each available in a 250 millilitre can – comparable to about a glass and a half of wine – and served with a cup for sipping. 

United makes the switch from mini plastic wine bottles to canned wines as consumer demand for canned wine grows. This transition to aluminium canned wine will reduce the use of single-use plastic bottles by an estimated 4.7 million bottles per year. Aluminium is nearly infinitely recyclable and supports United’s commitment to sustainability at all altitudes, including recycling onboard its aircraft.

As part of this update, United also adds two women-owned brands to its list of small, independent brands onboard. 

Just Enough Wines is a leading female-owned premium canned wine company featuring vintage and appellation specific, award-winning wines derived from vineyards certified by Sustainability in Practice and the California Sustainable Winegrowing Alliance; ensuring each can provides a pleasure-forward, perfectly portioned wine experience. All their great tasting wines have received prestigious accolades, including 90+ points from Wine Enthusiast and James Suckling, and have been featured on “The Today Show” and in Wine Spectator and Oprah Daily.

Maker Wine is a female-founded, premium canned wine company that partners with women and underrepresented winemakers to put their award-winning wines into cans designed to be recyclable. Each can shares the signature and story of the producer who crafted it. Maker is known as the highest rated canned wine in the industry today, with 15+ wines rated 90 points or higher and 43 Gold medals from major competitions like the San Francisco Chronicle Int’l Wine Competition, Sunset Int’l Wine Competition, Sommelier’s Challenge and more.

The economy wine refresh is part of United’s holistic wine program overhaul – its largest to date – and ongoing investment in elevating its food and beverage offerings.