After a busy year of celebrating fishing and hunting, along with honouring active military service members, Keystone Light is ending the year with a refresh of its everyday cans and packages.  

For the first refresh in seven years, even the Keystone Light logo has been tweaked, looking bolder and more modern. Returning to every can is the brand’s classic catchphrase, “Always Smooth.” 

The two biggest changes to the cans and packages are the prominent use of gold and a bigger focus on the mountain scene. While gold had been a part of the brand’s colour scheme for years, it was only used sparingly. Now that same shade of gold appears in the “Light” part of the brand’s name and in the mountain scene. 

Keystone Light’s marketing manager, Matt Lafferty, says that every part of the design was carefully considered to help appeal to its core consumers. 

“We wanted to bring more of the outdoor lifestyle our consumers love to our cans and packaging,” he says. “That’s why we went all-in on a mountain refresh and emphasised the gold accent colour to make the packaging pop.”   

Each package also centres the new can on the front, which Lafferty says was a key part of the refresh.   

“We wanted to anchor all of our secondary packaging with a bold can image to help drive brand recognition,” he says.  

These changes should help the brand stand out in retail, Lafferty says.  

“The cases also have a lot of presence when stacked together. The design creates this continuous mountainscape that makes for a great billboard for the brand.”   

The new cans and packages are already in some markets and should be completely rolled out by the end of January.