Sanpellegrino, the premium Italian sparkling drink brand, has introduced a refreshed design for its single and multipack cans in the UK. 

This redesign emphasises the brand’s signature elements: sun-ripened fruits and Italian heritage. It is part of Sanpellegrino’s strategy to strengthen its market position in the UK.

The new designs feature bold and vibrant colours inspired by the range’s citrus flavours, such as lemon, orange, blood orange, pomegranate and orange, grapefruit, and lemon and mint. Multipacks will now include storytelling elements on the packaging, highlighting the authenticity of the ingredients used.

In addition to the revamped designs, Sanpellegrino is launching a campaign and a new ‘Zero Added Sugar’ range with flavors including Lemon, Peach and Clementine, and Blood Orange.

Sanpellegrino brand manager Aryna Yersak said: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range.

“The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”