Chang, Thailand’s second-largest brewer, has strengthened its market presence with the introduction of its beer in a screw-top aluminium bottle.

Songwit Sritham, ThaiBev’s first vice president and head of its beer business, notes that unpasteurised beer caters to the growing demand for premium beverages in the 40-billion-baht market.

“As a leader in the beer market committed to continuous innovation, we are confident that the ‘Chang Unpasteurized Screw-Cap Aluminum Bottle,’ with its unique design and great taste, will enhance Chang’s premium image,” he stated.

Starting December 19, the 500ml beer will be available at 7-Eleven stores nationwide, priced at 89 baht.

The distribution partnership with 7-Eleven’s nationwide cold transport system is expected to significantly improve accessibility. Chang has allocated a marketing budget of 100 million baht to support the launch.

Produced at the Wang Noi manufacturing facility in Ayutthaya province, the beer enters a thriving market valued at 200 billion baht, with the premium segment experiencing over 30% growth.