Absolut bolsters ready-to-drink canned line-up
Absolut continues to set the standard for vodka cocktails with the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavour offerings.
Additions to Absolut’s RTS lineup offer consumers new ways to enjoy the cocktails Absolut is known for, while flavour expansions to both the Absolut Ocean Spray RTD line and Absolut RTD Cocktails make it easier than ever to enjoy the classics.
“Absolut is committed to delivering convenient, bar-quality cocktails that enhance hosting occasions while keeping the focus on time spent with loved ones,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut.
“The expansion of the Absolut ready-to-serve cocktail line introduces new trending vodka cocktails.
“The Absolut Cocktails Espresso Martini is made with real espresso and Kahlúa rum and coffee liqueur, the #1 brand associated with the popular cocktail1, while the Absolut Cocktails Classic Cosmopolitan brings consumers a new way to enjoy the iconic cocktail that Absolut has been an integral part of since it entered culture in the 1980s.”








