Liquid Death, the canned beverage company, has announced a temporary halt to its UK operations.

It comes just under two years after entering the market, launching in the spring of 2023.

Liquid Death now says that it has decided to concentrate on the US market after failing to make a splash with its expansion in Europe.

In a statement to FoodBev, the company said: “As of summer 2024, Liquid Death completed its strategic shift from European production to 100% US manufacturing. This significantly expanded the company’s healthy beverage product lineup in flavoured sparkling water and iced teas, drove increased volume and improved margins.”

“Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US. We look forward to meeting the international demand in the future when our supply chain can support these efforts.”