With the launch of Kingfisher Lemon Masala and Mango Berry Twist, United Breweries Limited (UBL), part of the Heineken Group, is aiming to stay ahead of the pack in the increasingly crowded Indian beer market by appealing to Gen Z consumers.

Inspired by the country’s lively street food scene, the new flavours fuse traditional Indian tastes with contemporary brewing techniques. For the launch to succeed, it was key that the packaging reflected this blend of old and new; including all the colour and life you’d expect from an Indian street food market, and all the recyclability you want in a modern packaging material.

CANPACK helped communicate the crispness and sparkle of the new flavours through packaging, with a can that is 100% recyclable. The result? A sustainable packaging solution and a brightly executed design that pays tribute to a well-loved facet of Indian culture.

CANPACK’s 330ml FIT can delivers a convenient and sustainable way to enjoy the new flavours. Perfect for on-the-go consumption, the lightweight and recyclable can is easy to carry, chill and share, which makes it the perfect FIT for the modern consumer.

The custom-designed cans feature images of the vibrant street food carts that are the cultural inspiration behind the new flavours, but the cans have practical benefits too: they’re lightweight, recyclable and easy to transport.

Perhaps most importantly, the cans align with Gen Z’s demand for brands that share their values; as well as environmental sensitivity, Gen Z consumers seek authenticity, innovation and experiences that reflect their individuality.

The new Kingfisher flavoured beers and the can they come in meet these expectations with a unique, shareable drinking experience, and a distinctive, colourful can design that stands out on the shelf.

Vikram Bahl, CMO of United Breweries, said: “This pack design perfectly captures our desire to help consumers feel adventurous with new flavours while enjoying memorable experiences.”

Anoop Kapadia, Head of Sales at CANPACK India, added: “The collaboration with United Breweries allowed us to showcase the full potential of our advanced printing and manufacturing capabilities. These cans are a vibrant celebration of both tradition and innovation, delivering a visually striking and practical packaging solution.”