As Disney fans gear up for the release of the live-action Lilo & Stitch on May 23, 2025, the SPAM brand is celebrating in true Hawaiian spirit with a unique collaboration inspired by the beloved film.

Now available on store shelves nationwide, fans can collect three exclusive, Hawaiian-themed limited-edition SPAM cans featuring original artwork from Lilo & Stitch. Though the packaging is new, the product inside remains the classic SPAM that has long been a staple in Hawaiian kitchens. These collector’s items are expected to fly off shelves quickly, so enthusiasts are encouraged to snag them while supplies last.

The partnership will also debut in a nationwide advertising campaign beginning May 5. A 15-second commercial, airing across streaming platforms, online video, and social media, brings together the world of Stitch and SPAM in a joyful tribute to Hawaiian culture, family bonds, and the spirit of ohana. The campaign is backed by a range of digital and social assets designed to celebrate both brands’ enduring connection with fans across generations.

“Both the SPAM brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit,” said Daniel Kubiak, senior brand manager for the SPAM brand. “We’re excited to bring our passionate fan communities together to celebrate and enjoy quality time with their ohana, whether watching the film or creating their favourite SPAM dish in the kitchen.”