Liquid Death, known for its punchy canned water brand, is set to enter the energy drink market with a new product called Sparkling Energy, in January 2026. 

This move includes 12-ounce skinny cans containing 100mg of caffeine. The energy drink market is valued at around $23.9 billion in the US, with a trend toward beverages that have lower sugar, moderate amounts of caffeine and align with health and wellness.

CEO, Mike Cessario: “Te brand aims to offer a sane level of caffeine, appealing to consumers looking for healthier options.”

The energy drink market is valued at around $23.9 billion in the US, with a trend toward beverages that have lower sugar, moderate amounts of caffeine and align with health and wellness.