Naked Life, the award winning non-alcoholic cocktail brand redefining the zero-proof category in Australia, has officially arrived in the U.S. 

Joining a global portfolio of iconic beverages under Molson Coors Non-Alc, Naked Life is now available nationwide via DrinkNakedLife.com, Amazon, Total Wine, and select West Michigan Meijer stores – offering premium, ready-to-drink cocktails with no alcohol and no sugar.

The U.S. launch comes as demand for non-alcoholic cocktails continues to surge. Volume of non-alcoholic ready-to-drink cocktails grew 267% from 2023 to 2024, making it the fastest-growing segment across the no/low alcohol landscape. And the growth isn’t slowing: the category is expected to grow another 27% over the next four years, far outpacing full-strength cocktails.*

That surge reflects a shift in how and why people drink. Nearly 65% of consumers say they’re making more mindful choices around alcohol**, and platforms like TikTok are buzzing with interest: with over 100,000 videos using #SoberCurious and continues to trend upward.

Already a breakout success in Australia, Naked Life commands nearly half of all non-alcoholic RTD occasions in the country, making it the category leader. The brand’s appeal extends beyond sober consumers – 83% of Naked Life drinkers also consume alcohol – highlighting its role as a complement to traditional cocktails. Feedback consistently highlights how Naked Life truly tastes like a cocktail, with complex, layered flavors designed to be sipped – delivering the same satisfying experience as a well-made drink, minus the alcohol.

“We created Naked Life to make non-alc cocktails more accessible– without compromising on flavor, experience, or occasion,” said David Andrew, founder of Naked Life. “Seeing the movement toward mindful drinking grow globally, we’re excited to bring Naked Life to the U.S. and offer people a new way to enjoy the cocktail moment, wherever and whenever they want.”

Crafted with distilled botanicals, real extracts, and layered flavor complexity, Naked Life cocktails are made to be enjoyed anywhere, anytime – no mixology required. Naked Life is available for $9.99 per 4-pack and the U.S. lineup includes: Mojito, Negroni Spritz, Classic G&T,Cosmo and Margarita. 

Naked Life joins Molson Coors growing portfolio of non-alc beverages and modern brands that fit any occasion and marks the company’s latest play in the non-alcoholic * IWSR No/Low-Alc Strategic Study, 2024
** Ipsos Omnibus Survey, 2024