The Rock’s grooming brand launches full body deodorant
PAPATUI Men’s Care, the clean and efficacious grooming brand created by Dwayne “The Rock” Johnson, is thrilled to announce the launch of its Full Body Deodorant Spray. This innovative new product offers powerful, long-lasting odour protection in PAPATUI’s luxury signature scents for the whole body.
Unlike traditional deodorants, the PAPATUI Full Body Deodorant Spray is designed for complete body coverage with a lightweight, triple-action formula that’s aluminium-free and dermatologist-tested.
With a single spray, users can feel confident that they smell incredible and fresh all day long. The spray is available in three of PAPATUI’s luxury scents including Lush Coconut, Cedar Sport, and Sandalwood Suede.
As with all PAPATUI products, the Full Body Deodorant Spray is vegan, cruelty-free, paraben-free, and phthalate-free, formulated with clean, effective ingredients that work as hard as the people who use them.
PAPATUI founder Dwayne “The Rock” Johnson shares, “From day one, PAPATUI has been about creating clean, elevated products that actually fit into real life. The idea for a full body deodorant came from conversations — guys reaching out, sharing what they were looking for, and where other products were falling short.
We spent a lot of time getting this one right. It’s aluminium-free, it smells incredible, and it works — simple as that. One effortless product from head to toe.
I’m proud of what we continue to build at PAPATUI and I love helping guys feel GREAT.”
Jenna Fagnan, co-founder of PAPATUI, noted, “We create products when we know we can do them better. We know our customers love our luxury scents and we are excited to bring their favourites in this new much-requested format.”
The launch builds on PAPATUI’s mission to fill the void in men’s personal care with clean, approachable, and modern products. The brand continues to build on its “Take Better Care” mission, designing products for all men, all skin types, and all body parts, while continuing to innovate for a new generation of male consumers who expect more from their routine.