Recently our MD Alex Fordham appeared in the IMDPA’s new podcast, ‘Two cans and a string’.

The episode dives into the evolution of industry coverage, the growing importance of engaging with different media consumption behaviours and how to best reach audiences. From the challenges of staying unbiased in a tight-knit industry to the opportunities that come with digital publishing, this conversation uncovers what’s really happening behind the headlines. Whether you’re a supplier, decorator, or brand manager, this episode is a must-listen for anyone who wants to better understand how media can shape, elevate, and even disrupt the world of metal packaging.