Ardagh Group announced its participation in drinktec 2025, the world’s leading trade fair for the beverage and liquid food industry, taking place from 15 – 19 September in Munich, Germany. 

As a global supplier of sustainable metal and glass packaging, Ardagh will present its latest innovations and product developments to customers, partners and industry leaders from around the world.

Both Ardagh Metal Packaging (AMP) and Ardagh Glass Packaging (AGP) will be represented at the event, highlighting their expertise in delivering high-quality, sustainable packaging solutions for the packaging industry. Together, they will showcase a wide range of innovative products, formats and technologies designed to support brand differentiation, consumer convenience and circularity.

AMP will present its full standard range of beverage cans and ends, with a specific focus on their five unique products — the “Five Times Unique”: H!GHEND, Wine Cans, Embossed Cans, Nitro Cans, and digital can printing in partnership with NOMOQ. 

Each of these products offers distinct benefits for beverage brands looking to enhance visual impact, improve functionality, or explore new trends and consumer behaviours. AMP is the only beverage can maker in Europe to offer all five of these solutions from a single supplier, providing an integrated and comprehensive offering for brands.

“With these five unique products, we’re offering our customers new ways to differentiate their brands and engage consumers,” said Gerlof Toenhake, Sales Director of Ardagh Metal Packaging-Europe. 

“We look forward to demonstrating how our solutions combine innovation, quality and sustainability to meet the needs of today’s dynamic beverage market.”

The AGP-Europe team will present its latest glass container designs alongside its most recent global innovations, offering visitors a first-hand look at how the company is shaping glass packaging worldwide. The team will also share updates on the broad range of sustainability projects across the region via an interactive map. The stand will also feature a display of lightweight wine bottles in a variety of colours and styles that combine elegance and strength with a reduced environmental impact.

Ardagh Group invites visitors to experience its packaging solutions first-hand and explore how metal and glass can elevate brands in a changing market. From eye-catching design to advanced functionality, the team will be on hand to discuss the latest developments and future opportunities in metal and glass packaging.