Householders are being asked to ‘foil in love’ with recycling, as part of a new campaign launched by Westmorland and Furness Council. 

From wrapping foil and aluminium trays to aerosols, beverage cans and empty food tins, the initiative calls for local residents to recycle their foil packaging.

Launched earlier this week (22 September) to celebrate Recycle Week, the digital programme will target households through social media outreach activity. The overall goal is to raise awareness of foil recycling collections and encourage householders to follow best practice guidance.

Councillor Giles Archibald at Westmorland and Furness Council, commented: “While we’ve seen a huge improvement in recycling volumes and material quality in recent years, there’s still far more that can be done. Recycling metal packaging is not only great for the environment, but also ensures that valuable materials can be used again and again.

“Working in partnership with Alupro, we hope this campaign will encourage residents to think twice about putting recyclable packaging in the general waste bin. 

“We previously partnered with the team to roll-out its MetalMatters campaign, which delivered hugely impressive results. We’re hopeful that this latest initiative will achieve the same level of success in engaging our communities.”

Tom Giddings, executive director of Alupro, added: “Educating the general public about best practice recycling is one of our key goals. Our consumer engagement campaigns promote a positive message in a creative way – we’re not forcing people to recycle, we’re inspiring behavioural change.

“With our ‘foil in Love’ campaign, we’re spreading two important messages. Firstly, just how easy it really is to recycle your used aluminium packaging – simply rinse and place in the correct bin. Secondly, aluminium can be recycled again and again – the perfect circular packaging economy.”

The Westmorland and Furness ‘foil in love’ with recycling campaign kicked off on Monday, September 22 and will run for a four-week period. To find out more, visit www.alupro.org.uk.