Nurri, the lifestyle brand known for its 30g Protein Ultra-Filtered Milk Shakes, has launched its new strawberry flavour in Costco.

Since debuting in Costco less than 12 months ago, this marks the brand’s third flavour added to Costco’s shelves since its chocolate launch in September 2024. 

As Nurri continues to grow in innovation and scale, its priority remains meeting consumers where they are and delivering on its promise of crafting creamy ultra-filtered milk beverages in dreamy flavours like strawberry.

“Strawberry has been our most requested flavour since day one—you asked, we delivered,” said Adam Tollefson, Director of Marketing. 

“It’s a perfect example of what Nurri stands for: ridiculously delicious taste, nourishing goodness, and a little joy in every sip.”

Strawberry delivers Nurri’s signature benefits: 30 grams of protein, 1 gram of sugar, 150 calories, and 100% recyclable aluminium packaging.

“We are incredibly grateful to have a strong relationship with the Costco team, who greatly supported the idea of bringing this new flavour to their shelves,” added Tom Lehocky, vice president of sales. 

“We’ve focused on strategically expanding offerings with our retail partners and making brand development decisions based on the needs of our consumers.”