At Drinktec 2025 in Munich, Ball made a bold statement – showcasing how performance, design and sustainability come together to deliver measurable value for beverage brands. With over 58,000 industry professionals attending, Ball’s stand became a hub for immersive experiences and practical solutions.

Visitors explored the Digital Experience Zone, featuring a 360° VR Can Lifecycle Tour, transferring visitors directly to Ball’s flagship UK Kettering plant, and a Real-World Challenge Simulator addressing some of the key brand challenges such as the need to stand out on the shelf, need for personalisation or premiumisation, among others. 

The ‘Moments’ Aisle highlighted limited-edition packs and special effects, while the Retail Environment Zone helped visualise shelf impact across Ball’s full portfolio – including aluminium bottles and promotional ends.

Ball’s presence extended beyond the booth to the Drinktec Liquidrome stage, where Jag Bains, vice president, commercial in EMEA and Marcel Arsand, director of sustainability and public affairs in EMEA delivered presentations on packaging and circularity.
Jag Bains spoke about the evolving role of packaging in response to shifting consumer and said:“To stay ahead of innovation and lifestyle trends, the beverage can offers a unique advantage – it’s a blank canvas.

“Because we print directly onto the can, it can evolve with changing consumer preferences.

“Shifts in lifestyle, wellness, and sustainability are transforming the way people choose their drinks and their packaging. The evolution of the beverage can showcases its resilience in adapting to trends while inspiring us with visions of what lies ahead.”

Marcel Arsand highlighted the power of aluminium in building a truly circular economy.

He said: “Aluminum offers infinite potential for reuse and recycling, retaining its quality through countless loops. 

“Our vision for a ‘perfect circle’ ensures more aluminium is collected, sorted, and recycled back into new cans and bottles again and again – supporting a truly circular economy. 

“At Ball, we support customers in their decarbonisation strategy and efforts to reach climate neutrality. With a strong road map and a commitment to innovation, we help accelerate that journey.”

Ball also celebrated a major win, receiving the Best Packaging/Labelling Innovation Award at the World Beverage Innovation Awards 2025 for its Dynamark™ Advanced Pro variable printing solution.
Carey Causey, chief growth officer at Ball Corporation commented: “This award recognition reinforces our commitment to our customers and supporting their goals for innovation and sustainability. We take pride in collaborating with our clients to address consumer challenges and will continue to focus on delivering consistent, measurable progress and impact for their products.”

Accepting the award, Ana Neale, vice president of strategy and marketing at Ball for EMEA reflected on a decade of progress.

She said: “Over the past decade, Ball has transformed can customisation with Dynamark. Starting with Dynamark Standard – known from the iconic Share a Coke campaign – we enabled simple iconography on cans. 

“We then moved to Dynamark Advanced, introducing high-definition imagery for collectible moments, like football campaigns featuring fan-favourite players. 

“Today, Dynamark Advanced Pro takes it even further, unlocking halftone imagery and full-can designs that drive consumer interaction and shelf appeal. We’re proud to offer this powerful tool to our customers – and we’re just getting started.”