Rekt Brands Inc., the consumer brand company blending culture, creativity, and crypto, announced a new product line with Rekt Energy that will be released in 2025. Rekt Energy will come in both a powdered version and RTD.

The announcement comes after Rekt sold out over one million cans of its flavoured sparkling water, Rekt Drinks, in its first 11 months of sales. This was achieved during the sale of “Moon Crush”, a special-edition drink created in partnership with MoonPay.

Rekt’s rapid growth has been fuelled by collaborations with leading partners including MoonPay, Coinbase’s L2 Base, Binance.US, Abstract Chain, Jupiter Exchange, OpenSea and a newly announced $2M deal with GameSquare, which will see the global esports and entertainment company act as the agency of record to collaborate on both physical and digital products including collaborations with FaZe esports and hold $REKT tokens as part of its digital asset treasury.

Rekt is also the first CPG company with a “brand coin”. The $REKT token, issued in November 2024, rewards early supporters and mirrors the goodwill of the brand. 

In August 2025, $REKT peaked at a market capitalisation of $600 million, showcasing a new blueprint for consumer growth and reward systems.

Following a successful first year of growth, Rekt will expand into traditional retail distribution across the US as well as step into the functional products category, while continuing to deepen its Web3 loyalty integrations and roll out cultural collaborations.