Mintel, the global leader in market intelligence, has shared predictions that highlight opportunities for food and drink brands to strengthen consumers’ resolve to endure adversity now and in the years ahead – including a newfound respect for sustainable food and drink. 

Mintel predicts that from 2030 and beyond, a newfound respect for resourcefulness will take the spotlight leading to a resurgence in acceptance of cans, frozen food and other long-life products. The Mintel 2026 Food and Drink predict that a key theme for consumer brands will be Retro Rejuvenation. 

Jenny Zegler, Director of Food and Drink at Mintel said: “For consumers in 2026, nostalgia for ‘the past’ does not mean rewinding to a specific year or era. Rather, they are seeking refuge from a volatile and artificially intelligent world in an idealized view that life in the past was simpler. 

“By 2030, a newfound respect for resourcefulness will inspire a fresh look at cans, pouches, freeze-dried, frozen and other long-life product formats. Retailers will invest in center aisles that improve ‘dwell time’ and inspire discoveries of a new generation of versatile, innovative gourmet ambient brands like Heyday Canning Co. or Fishwife in the US.”