Monster Energy is bringing a new fuel to Formula 1 with the highly anticipated U.S. launch of Lando Norris Zero Sugar.

Following its massive success in Europe, fans have been demanding Lando Norris bring his exclusive Monster flavour stateside and now, just in time for the Austin Grand Prix, the wait is finally over.

Monster Energy is bringing a new fuel to Formula 1 with the highly anticipated U.S. launch of Lando Norris Zero Sugar.

Following its massive success in Europe, fans have been demanding Lando Norris bring his exclusive Monster flavor stateside and now, just in time for the Austin Grand Prix, the wait is finally over.

Lando Norris Zero Sugar features a bold yuzu melon profile, with the can wrapped in Lando’s iconic helmet design. Starting today, it is available in select U.S. markets for a limited time – so the race is on to get your hands on one.

To celebrate the launch, Monster has created an electrifying week of fan experiences that capture the indomitable energy of Lando and the brand – including his very own LN4 X Monster Energy Pop-Up Store in Austin. It will be the first time his clothing brand has been available in-store in America!

“I’ve had so many people in the U.S. asking when my flavour would finally make it here, so I’m really excited to see it launch during Austin Grand Prix week,” said Lando. 

“The energy around F1 in America is unreal, and to celebrate it with Monster Energy in such a big way with the pop-up, the party and of course the can itself makes it even more special. I can’t wait for everyone to finally get their hands on it!”