The “Red Gold from Europe” promotional campaign is announced its participation at the upcoming Hospitality Qatar 2025 (Doha Exhibition Centre -DECC – 28-30 October 2025).

This initiative aims to showcase the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role and versatility in both everyday and gourmet cooking.

Promoted by ANICAV, the Italian Association of Canned Vegetables Industries, and co-funded by the European Commission, the campaign underscores the rich heritage and rigorous safety standards behind EU canned tomato products. 

Visitors will have the opportunity to join the daily cooking sessions, demonstrating creative ways to incorporate these high-quality ingredients into a variety of delicious dishes, ranging from fresh-tasting Italian recipes to a tangy Alexandrian Squid Stew.

Marco Serafini, ANICAV’s President, said: ”The preserved tomatoes market in Qatar is expected to experience continual growth in both volume and value by 2028, driven by increasing consumer demand, urbanisation, and a growing food service industry. 

“The import of canned tomatoes from the EU and Italy will, in fact, likely follow a growth rate of 3-5% in Qatar, aligning with regional food import trends and the increasing preference for  high-quality, established European and Italian brands. 

“With Italy constituting the largest preserved tomato supplier to Qatar, our goal is to highlight the excellence and safety of EU canned tomatoes, emphasising their value for consumers and culinary professionals alike.

“Through engaging cooking demonstrations and informative displays, we aim to inspire chefs, retailers and home cooks to use these versatile products even more than they already do.”

Attendees are invited to meet with tomato producers, enjoy live cooking sessions and explore the wide range of canned tomato options that exemplify European and Italian agricultural excellence.