Sourced from a region in Africa celebrated for its robust environmental conservation efforts, N’Wely’s Premium Juice is a tribute to the land and communities that nurture it. 

Guided by a strong eco-conscious approach and driven by a commitment to excellence and quality, N’Wely packaged their newest beverage in aluminium cans. 

All over the world, companies are debuting new products in aluminium beverage cans for their environmental benefits and iconic convenience. 

With infinite recyclability and a lower carbon footprint in production, aluminium beverage cans are also lightweight and efficient to transport, reducing emissions across the supply chain.

Recognising the value of aluminium cans to support their eco-conscious brand, N’Wely turned to Crown to support the launch. Crown’s reprographic team expertly translated intricate designs into a dry-offset printable option for an aluminium can. Harnessing the expertise of Crown’s printing teams, N’Wely achieved the best results for their cans—becoming the very first High Quality Print™ (HQP) can to hit the Senegalese market.

This breakthrough merges cutting-edge packaging design and sustainable materials, elevating the visual appeal of N’Wely’s product, but also setting a new standard for sustainable beverage packaging in a region that’s increasingly choosing cans. 

In Africa, aluminium has become the fastest growing packaging material over the past five years, with the aluminium can expected to grow by 4-5% on average annually for the next five years. Choosing aluminium sends a powerful message to consumers and industry peers: quality, innovation, and environmental responsibility can all work in tandem. 

Partnerships with brands like N’Wely exemplify how Crown drives meaningful change for its clients across the globe. Together, they created a product that honours the values of the region, celebrates local environmental efforts, and contributes to a more sustainable future. 

As Crown continues to advance its Twentyby30™ program goals, it will continue searching for ways to support both its customers and the planet, while making sure to lead with purpose.