Gorilla Energy, one of the world’s fastest-growing energy drink brands, has officially launched in the United Arab Emirates.

Gorilla says the launch shows its commitment to supporting the region’s creators, athletes, and innovators, and connecting them with opportunities across the global markets where the brand operates.

The debut took place at an exclusive event at Skydive Dubai, where media, influencers, and partners were immersed in Gorilla’s world. 

Featuring live performances, creator-led showcases, and interactive experiences, the event reflected the brand’s philosophy to “Gorilla Energy, Power Your Instinct”.

Gorilla Energy’s arrival aligns closely with the UAE’s evolution into a global centre for culture and innovation. 

The country’s diverse creative landscape, its fast-growing athletic community, and its dynamic ecosystem of content creators make it an ideal base for a brand rooted in originality and bold self-expression. Gorilla’s approach places talent at the core, with a focus on collaborations that elevate regional voices, highlight local excellence, and open doors for UAE-based creators on an international level.

“The UAE stands out as one of the world’s most inspiring environments for creativity and cultural energy,” said Ahmed Elafifi, CEO of Gorilla Energy. 

“The talent emerging here is remarkable, and we see tremendous potential in building platforms that give creators and athletes the visibility, empowerment, and support they need to grow. Our goal is to fuel ambition – connecting talent from the UAE to the world and bringing global creators into this region to experience its unique energy.”