The global beverage cans market is experiencing sustained expansion, driven by rising consumption of ready-to-drink (RTD) beverages, stronger sustainability commitments, and rapid adoption of recyclable aluminium packaging.

According to industry estimates, the market—valued at USD 46 billion in 2025—is projected to reach USD 72.8 billion by 2035, reflecting a compound annual growth rate of 4.7%.

Industry analysts note that categories including soft drinks, energy drinks, alcoholic beverages, and functional nutrition beverages are undergoing major packaging and branding shifts as companies prioritise lightweight, recyclable, and environmentally responsible formats.

Key Industry Moves in 2025

Ball Corporation Expands European Footprint
In December 2025, Ball Corporation announced agreements to acquire a majority stake in Benepack’s beverage can manufacturing operations in Europe. The deal includes two production facilities located in Belgium and Hungary. Benepack, a regional aluminium can producer, supplies both global brands and local players across Western and Eastern Europe, and the acquisition is expected to enhance Ball’s regional manufacturing capacity.

TricorBraun Strengthens Position in North America
In November 2025, TricorBraun acquired Craft Beverage Warehouse, a specialist in digital printing for Fortune 500 companies as well as mid-size and emerging beverage brands. The acquisition will expand TricorBraun’s presence in the North American beverage packaging sector and bolster its digital printing and custom packaging capabilities.

Sustainability Trends Accelerate Market Momentum

Industry growth is being propelled by shifting consumer and retailer preferences, including:

• Rising demand for eco-friendly, fully recyclable packaging
• Expanding RTD categories such as cocktails, coffees, teas, and plant-based beverages
• Continued growth of craft beer, energy drinks, and sparkling water
• Increased focus on premium branding supported by advanced printing and custom can formats
• Climbing beverage consumption in developing markets
• Retailer emphasis on lightweight, stackable, and tamper-resistant packaging

As sustainability becomes a central marketing and regulatory priority, aluminium cans—valued for their recyclability and durability—are expected to remain a cornerstone of beverage packaging innovation in the decade ahead.