The future of water in packaging
The global water packaging market is going through one of its biggest shake-ups ever. New regulations, economic uncertainty, shifting consumer expectations, and rapid innovation are pushing brands and packaging suppliers to rethink everything they thought they knew. In a recent episode of the Metal Pack Pod, two industry leaders from very different sides of the packaging world came together to discuss where the sector is really heading.
Matt Crocker, founder of aluminium bottle specialist Re:Water, and John Bissell, founder and CEO of sustainable materials company Origin Materials, shared contrasting — and sometimes surprisingly aligned — views on recyclability, performance, and what sustainability actually looks like in today’s market.







