Coca-Cola is turning up the volume for football fans with the launch of its new 500ml “Superfan” Can, giving supporters the chance to unlock exclusive Premier League experiences during the most decisive weeks of the season.

Rooted in Coca-Cola’s partnership with the Premier League, the Superfan Can celebrates the brand’s role in matchday moments. Helping fans reset, recharge and check back into the action so they can fully embrace every twist, turn and surge of emotion the beautiful game delivers.

Available nationwide from 2nd March on Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke, the limited edition 500ml can features an on-pack QR code that takes fans to Coca-Cola’s promotional hub. 

There, they can answer a weekly skills-based question and select their favourite team for a chance to win exclusive Premier League prizes:

• A pair of General Admission tickets to one of the final two weekends of the Premier League season
• £1,000 spending money
• A signed Premier League Club shirt

In addition, if a winner’s chosen team produces the season’s top goal scorer or goalkeeper with the most clean sheets, that fan will have the extraordinary opportunity to present the Premier League Golden Boot or Golden Glove trophy.

As the Premier League season reaches its most intense period, Coca-Cola is spotlighting the 500ml can as the ultimate format for longer, more social matchday occasions. 

Built around the message ‘New & Bigger Superfan Can. For Fans Who Want To Feel More’, the pack gives football fans the chance to feel it all. 

Tapping into one of Gen Z’s biggest passion points, football, it positions the Superfan Can as a culturally relevant pack designed specifically to resonate with fans. By anchoring the 500ml can in the energy and emotion of the Premier League, and offering money-can’t-buy prizes, Coca-Cola is creating a distinct role for the format within matchday occasions.

The Superfan Can is available at Sainsburys now and will be rolling out nationwide from 2nd March across Grocery and Convenience, including Tesco, Asda, Morrisons and Co-op, with additional support through meal deal participation, stackboxes, digital screens and quarter pallet shippers. Elodie Peribere, Senior Marketing Director, Coca-Cola GB, said: “Football brings fans together like nothing else, especially at the end of the season when every goal, every save and every point matters. With the new 500ml Superfan Can, we’re giving supporters a bigger way to feel those moments and the chance to unlock truly unforgettable Premier League experiences.”

Fans can look out for the new Superfan Can in-store and follow Coca-Cola’s social channels for weekly content, prize updates and creator content throughout the campaign, running for nine weeks.