Tango is turning up the intensity with the launch of Tango Sours – new zero-sugar range in two flavours – Watermelon and Tropical. 

Delivering refreshment with a sour twist, the campaign is championed by the tagline ‘Brace yourself, it Tangs back’ – which it says is appealing to younger consumers looking for more adventurous taste sensations.

David Laidler, Brand Director of Carbonates at Carlsberg Britvic said: “Tango has always been known for its bold personality – and we’re dialling that up with this latest launch. When we developed Tango Sours, we wanted a drink range that delivered on both standout visuals and intense flavour. With its striking design and punchy sour hit, the range is built to disrupt the fixture and command real attention on shelf.

“It’s already shaping up to be a hugely exciting year for Tango. Following the launches of our new visual identity and Tango Thirst Trap, and continued investment in the retail sector, we’re building real momentum.”

Tango Sours will be available across two key pack formats: 4x 330ml multipack (£4.09 RRP) and 1.5 litre bottles (£3.35 RRP) this month, with 500ml bottles (£2.39 RRP) joining the line-up from May. The launch will be supported by a social media campaign, as well as in-store and in-depot activations.