In partnership with Guaraná Antarctica, a leading soft drink brand from AB InBev in Brazil and a long-time partner of Brazilian football, having supported the Brazilian National Team as its official sponsor for 25 years, Ball has supported the development of a special edition can collection designed to celebrate iconic moments that resonate deeply with consumers.

At the same time, major cultural moments like the World Cup, continue to drive significant beverage consumption across Brazil with 70% of consumers saying they plan to drink soft drinks throughout the tournament  reinforcing the opportunity for brands to stand out through packaging (Citi Research, May 2026).

To kick off the 2026 World Cup, the limited-edition can collection honors Brazil’s championship-winning teams from 1958, 1962, 1970, 1994 and 2002. Inspired by the uniforms worn during those matches, the cans pay tribute to thehistory of Brazilian soccer and the decades long partnership Guaraná Antarctica has maintained with the Brazilian National Team.

The project combined design expertise, advanced decoration technology and close collaboration to translate cultural references into cans that feel personal and memborable. Inspired by historic elements connected to the brand’s identity and its relationship with consumers, the collection featured multiple can designs, each reflecting a  different era and emotions that has shaped Brazil’s passion for football.

This collection is a celebration of our history and the emotional connection we have built with consumers over generations. Bringing these moments to life through packaging allows us to create a new layer of engagement and strengthen our presence in occasions that matterGuilherme Poyares, marketing director for Guaraná Antarctica.

More than a visual exercise, the initiative highlights how aluminum packaging can amplify brand narratives at scale. By leveraging advanced decoration capabilities and deep expertise in can design, Ball enabled the creation of distinctive, high-impact packaging that stands out on shelves and strengthens consumer connection.

This project reflects Ball’s approach to working alongside its customers, combining market insights, technical capabilities and agility to bring ideas to life. From concept development to production, teams collaborated cross-functionally to ensure that each detail aligned with both brand strategy and operational excellence.

The result is a collection of cans that goes beyond packaging. It becomes part of the consumer experience, encouraging interaction, collectability and emotional engagement. In moments of high cultural relevance, initiatives like this reinforce the role of the aluminium can as a dynamic communication channel between brands and people.

By transforming packaging into a medium for connection, Ball continues to support its customers in creating meaningful experiences, delivering solutions that combine innovation, design and the unique attributes of aluminum, which can be recycled repeatedly and supports a more circular future. That customer-first mindset is core to how Ball approaches innovation.

“At Ball, we work side by side with our customers to turn ideas into impactful solutions that show how packaging can become a strategic asset for brands, connecting with people in a relevant and memorable way,” says Ricardo Alberoni, senior director of Strategic Account Management for Ball in South America.