Sun Chemical has expanded its comprehensive portfolio of metallic inks as converters and brand owners seek high-impact packaging solutions that enhance shelf appeal, support design flexibility and deliver premium visual effects across global applications.

As brands compete for consumer attention in crowded retail environments, metallic inks offer a powerful way to create depth, brilliance and differentiation, enhancing shelf impact. Sun Chemical’s metallic inks help elevate packaging with striking visual effects across labels, folding cartons, and flexible packaging.

Sun Chemical offers a full range of metallic inks designed for flexographic and gravure printing, available in water-based, solvent-based, and UV-curable technologies, that integrate into a variety of packaging workflows.

Leveraging internally developed, high-performance pigments and the expertise of its pigmentportfolio, Sun Chemical offers a broad spectrum of metallic effects that range from cost-effective finishes to high-luster and mirror-like results.

The company’s portfolio includes a variety of metallic flake geometries, including cornflakes, silver dollar, and vacuum metallised pigments (VMP), giving customers flexibility to achieve the desired balance of brilliance, opacity, visual effect, and cost performance.

In addition to enhancing aesthetics, Sun Chemical’s metallic inks can support sustainability initiatives on certain applications by helping brands reduce reliance on metallized films and foils while maintaining premium visual appeal.

With more than 100 years of experience in metallic pigments and a global manufacturing and service footprint, Sun Chemical delivers innovative metallic solutions backed by technical expertise, regional support, and reliable supply.

Jim Felsberg, Director Product Management, Packaging Inks, Sun Chemical, comments: “Converters and brands are looking for solutions that combine visual impact with performance, flexibility and sustainability. Sun Chemical’s metallic inks deliver premium brilliance effects across a wide range of substrates and print processes, helping customers create distinctive packaging while supporting sustainable packaging initiatives.”