Maspex has redesigned the cans across its Tiger energy drink portfolio, using CANPACK’s Shimmer and Supertactile effects to create a more consistent and premium identity across the range.

The redesign covers Tiger’s classic energy drinks, sugar-free variants and high-caffeine MAX line, introducing a 360-degree tiger-inspired pattern across the portfolio. A colour-coded system is used to differentiate the individual variants.

CANPACK’s Shimmer effect changes the appearance of the can surface as it catches light from different angles, while its Supertactile finish adds a textured effect designed to provide a more tactile experience.

The effects have been applied across the Tiger portfolio rather than to a single flagship product, requiring consistent execution across the different variants.

“What makes this project particularly interesting is the scale,” said Aleksandra Kucharska, Market Manager at CANPACK. “The ambition wasn’t to elevate a single SKU, but to create a consistent premium experience across the entire Tiger portfolio. By combining a distinctive visual system with Shimmer and Supertactile effects, we helped bring greater depth, recognition and sensory appeal to every variant, while preserving the strong brand equity Tiger has built over the years.”

The redesign is intended to provide a common visual identity across Tiger’s frequently changing portfolio, which includes new flavours and limited editions, while retaining a coding system to distinguish individual products.

“Tiger has long been one of the most recognisable energy drink brands in the region,” said Monika Koziarz, Junior Brand Manager at Maspex. “This redesign was about building on that foundation – creating a stronger, more cohesive brand world that reflects the energy, dynamism and premium aspirations of today’s portfolio. Working with CANPACK, we brought that vision to life across every variant, without losing what makes Tiger, Tiger.”