Anheuser-Busch InBev brand Bud Light has announced the return of its limited-edition NFL team cans for the 2026–2027 season, alongside a new packaging accessory aimed at sports fans outside their home markets.

Created in partnership with 27 NFL teams, the standard two-piece aluminium cans feature full-bleed team colours, retro jersey stripe graphics, and prominent club logos.

To cater for supporters living outside their team’s distribution territory, the brand has introduced ‘Can-O-Flage’. The novelty thermal sleeve mimics the litho-printed design of an official Bud Light team can and fits over standard aluminium beverage cans.

Todd Allen, Senior Vice President of Marketing for Bud Light, said: “For years NFL fans across the country have asked us how they can purchase their team’s Bud Light can if they don’t live in that area. This season, we’re excited to answer that call with Can-O-Flage.”

The promotional sleeves are being retailed via e-commerce platforms, including Fanatics.com and NFLShop.com, priced at $39.99.

Alongside the packaging launch, AB InBev is leveraging connected packaging technology. The aluminium cans feature a scannable QR code on the body, directing consumers to promotional competitions, ticket giveaways, and digital content featuring NFL personalities Peyton Manning and George Kittle.