PepsiCo Canada has expanded its bubly sparkling water lineup with the launch of three limited-edition seasonal flavours packaged in 222ml mini aluminium cans ahead of Halloween.

The new range- comprising boo-berry lime, blood orange, and tropical potion- has rolled out to major retailers across Canada and will remain on shelves through 31 October. The launch targets consumers seeking low-sugar beverage options during the holiday period, offering zero-calorie formulations free from artificial sweeteners.

According to consumer research cited by the brand, 59% of shoppers identify mini cans as the ideal portion size for seasonal treats, making the format particularly suitable for gatherings, lunchboxes, and entertaining.

Sean Cauterman, Marketing Director for Growth Brands at PepsiCo Canada, highlighted the strategic intent behind the release: “bubly exists to make everyday moments more playful, so Halloween was a natural fit for us. Parents want their families to enjoy the season’s fun with less sugar, and these mini cans let them do exactly that. These mini cans are built for Halloween shoppers who want a treat they can feel good about: no calories, no sweeteners, all smiles.”

The 222ml format joins PepsiCo’s broader portfolio of portion-controlled beverage packaging, capitalising on growing consumer demand for smaller, single-serve canned formats in the North American sparkling water category.