The future of metal packaging in India: growth, challenges & opportunities
In this episode, we sit down with Saket Bhatia, director at Hindustan Tin Works, to unpack the evolving landscape of the Indian metal packaging market.
From the rise of India’s 500-million-strong middle class to shifts in processed foods, aerosols, and aluminium beverage cans, Bhatia shares deep industry insights on what is driving growth, how manufacturers are navigating international supply chain disruptions, and the impact of domestic regulations like BIS quality controls.
Key Topics Covered in This Episode:
- Market Growth Overview: How India’s metal packaging sector is expanding beyond its traditional 5% market share toward a 7%+ annual growth trajectory.
- Key Growth Segments: The rapid rise of metal packaging in Indian sweets, paint, lifestyle aerosols, and industrial sprays.
- Economic & Demographic Drivers: How rising disposable incomes, infrastructure spending, and a young workforce are boosting demand for premium packaging.
- Supply Chain & Trade Realities: Impact of international tariffs, regional conflicts, and India’s Quality Control Orders (BIS regulations) on raw material availability and pricing.
- The Sustainability Advantage & Industry Challenges: How brand owners view recyclability vs. cost, and why consumer awareness needs an industry-wide push.
- Hindustan’s Journey: From a small-scale trading firm to an international supplier exporting components to 20+ countries, plus their focus on automation and capacity expansion.
- The Aluminium Can Boom: Why major global players (Ball, Canpack, Crown) are building greenfield plants in India to meet the massive demand gap.






