Coors Light and Ball Corporation has announced an agreement to bring the Ball Aluminum Cup to guests at the new Allegiant Stadium in Las Vegas. 

Molson Coors (which makes Allegiant Stadium’s official domestic beer, Coors Light, as well as its official craft beer, Hop Valley, and official hard seltzer, Vizzy),  is doing their part to support the stadium’s sustainability goals, as well as their own.

“We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminum cup,” said Daniel W. Fisher, Ball’s chief operating officer, global beverage packaging.

“We introduced the aluminum cup to meet the growing demand for more sustainable packaging choices, and we’re excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle.”

A heritage to be proud of

“Coors Light has a long history of sustainable product innovation – in fact, many people don’t know that we pioneered the first-ever aluminum cans to hit the market back in 1959,” says Adam Dettman, Director of partnerships and licensing at Molson Coors North America.

“We’re proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium.”

Upon the start of activities at Allegiant Stadium, 100,000 of the 20-ounce aluminum cups will be available in the club seats at all events. Through this collaboration, Allegiant Stadium joins a growing number of professional football stadiums that feature the Ball Aluminum Cup at scale. Molson Coors encourages fans to drink responsibly.

Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled.

In fact, 75% of the aluminum ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated experience.

It also can be customised with logos and graphics, as it will be for Allegiant Stadium.

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