Can sustainability key for consumers
The sustainability of the can is a key factor for consumers when choosing a drink, a survey has found.
The survey, carried out by IPSOS on behalf of Metal Packaging Europe (MPE), the European association for the rigid metal packaging industry, assessed consumer perception of the beverage can and the Metal Recycles Forever logo in Belgium, France, Germany, Italy, the Netherlands, Spain and the UK.
It found that 70% of consumers in France, Italy, Spain and the United Kingdom who were aware of the drink can’s full range of sustainability benefits would always or sometimes choose the can over other beverage packaging types.
For consumers, the most significant benefit of the can for the environment is its infinite recyclability, with more than 75% of people in Belgium, France, Italy, Spain and the UK citing this as a reason for their positive opinion of the can.
“The results of the survey demonstrate the huge potential of the beverage can and the Metal Recycles Forever logo to make a positive contribution to a resource-efficient, circular economy,” said Leonie Knox-Peebles, CEO of Metal Packaging Europe.
“By ensuring that consumers and brands are aware of and understand the sustainability benefits of beverage cans, including their outstanding recyclability as packaging made from a permanent material, we can help them to make informed and sustainable choices.”
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