Coca-Cola with coffee drinks launched


Coca-Cola have introduced coffee infused drinks in the US this week.

It is described as ‘sips like a Coke and finishes like coffee’ giving fans of both beverages the best of both worlds.

The drink will be available in three different flavours – Dark Blend, Vanilla and Caramel – while its Zero Sugar counterpart comes in Dark Blend and Vanilla.

Each 12oz can will contain 69mg of caffeine.

“We’re focusing our innovation efforts on doing what Coca-Cola has always stood for and does best – which is to deliver emotional and functional uplift – in bigger, bolder, more differentiated ways,” said Brandan Strickland, brand director, Coca-Cola Trademark. 

“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.

“Many people are often torn between reaching for a soft drink or a coffee at 3pm at work, at school or on the go. Now, you don’t need to leave Coca-Cola to get your coffee fix.”

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