BrewDog to plant a tree for every multi-pack sold
BrewDog launched its ‘buy one get one tree’ scheme in an effort to plant one million trees in 2021.
The Scottish-based brewer has pledged to plant one tree for every multi-pack of beer they sell this year.
The trees will be planted in partnership with the Eden Project.
BrewDog made the commitment to become the world’s first carbon-negative international beer brand last year.
Co-founder of BrewDog, James Watt, said: “Buy one get one tree, will see us plant over one million trees in the coming months, with the support of the biggest supermarkets across the UK.
“This ground-breaking project is just the beginning and BrewDog will continue to be the catalyst for change, putting the planet first and leading the way for businesses to make a positive impact on our planet.”
To have a tree planted on their behalf, customers can scan the QR code on the box or head to www.brewdog.com.
Like what you read? metalpackager.com/subscribe