Doc Wylder’s Lemonade launches in aluminium bottles
CCL Container has produced the aluminium beverage bottles for Doc Wylder’s Lemonades, which come in four varieties. All are packaged in 53mm diameter, 205mm high 12-ounce aluminium bottles with a resealable CT38 Outsert TB closure.
Each flavour is identified on the package graphics with a vibrant distinguishing colour set against a black and white design. A closure of matching colour further differentiates the bourbon, vodka, vodka berry, and tequila infused lemonades. International distribution will begin later this year, after its launch to the US market.
The new launch is being managed by SponsorsOne Inc, a company that utilises its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly selling proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors.
Myles Bartholomew, CEO of SponsorsOne, said: “This product line perfectly fits the current trends of this rapidly expanding category. It is low alcohol, low calorie with no added sugar, and non-GMO. It’s also using the most popular spirits for the infusion. Vodka, Tequila, and Bourbon are the largest and fastest-growing segments in the beverage alcohol category. We feel that the product perfectly fits the needs of today’s consumer demands and preferences.
“There is cross over from Beer and Wine Consumers along with the Hard Seltzer consumer. The target is to begin opening national distribution in January and be positioned in stores and other venues starting in the spring. Doc Wylder’s will target off-premise distribution in the U.S. and Canada. It is also perfect for on-premise private venues such as golf courses, country clubs, stadiums, recreational locations and other non-retail venues.”