Domino’s high speed K600i digital inkjet printer is capable of printing over one million codes per hour.

The coronavirus pandemic has seen much disruption around the globe but many label and packaging printers experienced a healthy growth.

This is due to growing trends in e-commerce and with brand owners using more variable data printing (VDP) and personalisation to communicate with consumers during this time of uncertainty.

Domino’s dual bar K600i digital printer prints variable data onto labels, each with a unique linear barcode, QR code and data matrix code, at 150 metres per minute. 

This means it is capable of printing 9,000 linear metres with 350,000 labels and over one million completely different codes per hour.

Jim Orford, K600i Product Manager from Domino Digital Printing Solutions, says: “Covid-19 has really accelerated the growth in e-commerce, a trend which is likely to remain after lockdown restrictions are lifted. 

“Brand owners are also placing more emphasis on personalisation to engage with consumers through loyalty and promotional programmes, and to track their products through the supply chain. 

“This has resulted in some of our label and packaging converter customers reporting a 40-50% increase in the demand for variable data printed labels during the pandemic.”

Like what you read? metalpackager.com/subscribe