Drinktec postponed until 2022
The Drinktec advisory board and Messe München have taken a joint decision today to postpone Drinktec until the Autumn of 2022. The new dates are 12-16 September 2022.
Despite the coronavirus crisis, drinktec is registering high demand for floorspace from customers both in Germany and abroad. Three quarters of the available exhibition floorspace has already been booked.
“This confidence in the brand and drinktec’s reputation as the world’s leading trade fair in its field are precisely why we need to ensure that we meet our customers’ expectations,” says Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München. “Until recently, we assumed that the pandemic situation would improve, making international travel possible. The latest developments have quashed these expectations.
“Two thirds of all drinktec visitors come from abroad. Of these, half come from other continents. This means we cannot deliver the benefits of a leading global trade fair this year.”
Volker Kronseder, Chairman of the drinktec advisory board: “We are very glad to see that Messe München is acting on the unanimous wishes of the panel of experts. The earlier we take this decision, the lower the costs and the greater the planning security for customers. We expect conditions to be much improved and more stable in 2022.”