Revolver Brewing has undergone its first major brand update and introduced a number of new beers.

The Texas-based brewer’s new look, which debuted on March 1, seeks to modernise its packaging to stand out on store shelves, while showing consumers what they’ll experience when they crack open a can.

Its new beers include Texas Haze IPA series and Y’all’s Bock.

“We felt it was time to reflect the brewery we’ve become over the last eight years, which is a modern Texas brewery in the Texas countryside,” says Manny Gutierrez, Revolver’s vice president of sales and marketing.

Revolver sits in the rolling hills of Granbury, Texas, about an hour south of Fort Worth. 

Known primarily for its flagship Blood & Honey ale, the brewery became part of Molson Coors Beverage Company’s craft division Tenth & Blake in 2016.

The brewery’s core brands are packaged with a clean look, giving Revolver leeway to be more creative with its seasonal offerings, including a new line of hazy IPAs. 

In addition to a revamped IPA lineup, Revolver is introducing a new year-round bock, both of which aim to please drinkers looking for sophisticated flavours that don’t knock you out.

“The tastes of Texans are changing over time, so what we look to do with our beer is put a modern twist on the traditional beer style,” Gutierrez says

Y’all’s Bock riffs off the state’s most popular style – about a third of all craft beer sold in Texas is bock – and represents a sessionable take on the classic Texas beer. 

At 4.8% alcohol by volume, the year-round addition is lighter than a traditional bock, with caramel and toffee notes balanced by hop flavour and aroma.

“Texas is the only state where bock beer has this massive of a presence,” Gutierrez says. “It’s a beer style that Texans seek, and it’s a beer style where there’s not a lot of sessionable options.”

Read more about Revolver Brewing’s new look here.

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