Bombay Sapphire launch canned G&T

Bombay Sapphire

Bombay Sapphire has launched a ready-to-drink (RTD) canned Gin & Tonic and will be available across the U.S. this month.

In an announcement, the company said it was giving consumers the opportunity to enjoy the world’s number one premium gin by volume and value as a bar-quality Gin & Tonic serve, whatever the occasion, wherever they are. 

The RTD trend is increasing across the US, driven by consumer demand for drink options that are easy to enjoy to-go and on-the-go. Working together, master of botanicals, Ivano Tonutti and master distiller, Dr. Anne Brock, spent time refining a formula that answers the demand for a product that doesn’t forego quality for the sake of convenience.

Natasha Curtin, global vice president for Bombay Sapphire said: “Following the successful launch in Europe earlier this year, I am pleased to announce the latest addition to our growing portfolio, which hits shelves nationwide in April 2021. 

“We’re extremely proud to say that we’ve created an RTD befitting the Bombay Sapphire name in terms of taste, quality and ingredients. 

“We look forward to shaking up this category with sophisticated options that promise to be unrivalled when it comes to taste.”

It will also be available in a light tonic option.

The sleek, matte finish packaging has been carefully designed to preserve the standard of the serve both on-shelf and once purchased. 

The material helps protect the liquid from sunlight, keeping it fresher and colder for longer. Available in a pack of four, both the can and cardboard holder are 100% recyclable.

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