Pepsi launch marshmallow cola for spring
Pepsi has teamed up with Peeps to collaborate on a marshmallow flavoured drink.
The instantly recognisable Peeps-inspired design will be available in 7.5-ounce Pepsi mini-cans that feature bright yellow, pink and blue colourways.
Pepsi and Peeps are calling on fans to show the world how their enjoying their favourite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPEEPS sweepstakes.
Fans can submit photos of themselves enjoying the spring with Peeps Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a limited-edition three-pack of Peeps x Peeps.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola. This Pepsi x Peeps collaboration will be available in three bright colours through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP Marketing – Pepsi.
“We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favourite.”
Peeps brand manager Caitlin Servian said: “The Peeps Brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavour to fans in new and exciting ways, which is why we’re thrilled to collaborate with Pepsi on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday.”
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