Two Robbers Hard Seltzer raise $6m of funding

Two Robbers Hard Seltzer

Leading independent hard seltzer brand, Two Robbers Hard Seltzer, announced that it has closed its Series A round of funding, raising $6 million. 

The funding round was led by Brand Foundry Ventures, a consumer-focused investment fund, and a group of individual investors, including Nelson Peltz.

The Series A funding builds on an exciting year for Two Robbers. Since launching the brand in 2019 across 50 bars, restaurants and retailers in the city of Philadelphia, Two Robbers has seen explosive growth in the Northeast and Mid-Atlantic regions with its products now distributed across 3,000 locations.

The Series A financing will help Two Robbers continue to grow its current Northeast and Mid-Atlantic distribution and will support its launch in several new U.S. states, including Massachusetts, Maryland/DC, Virginia, Rhode Island and Michigan. 

The additional funding will also be used to help enable the company to expand its product line, continue building its team, and support ongoing innovation.

Co-found Vikram Nayar said: “We launched Two Robbers as a part-beverage company, part-art project, mostly for our friends in Philly. 

“We never imagined it would resonate with so many people. It’s been amazing for us to see how much consumers love the Two Robbers brand and we are excited to expand our reach.”

Twin brother, and fellow co-founder, Vivek Nayar said: “As an independent beverage company, Two Robbers is not tied to the same playbook as most national seltzer brands.

”Everything about our approach is unique, from our flavors and formula to our packaging and ability to genuinely connect with the communities we engage with. We believe there will always be a huge amount of people who will prefer that authenticity to mass-produced products.”

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