White Claw take things to the next level
Popular hard seltzer brand White Claw announced a new beverage with a higher alcohol content in time for summer.
White Claw has been one of the spearheads of the hard seltzer boom in the U.S. and accounts for around 60% of the market share.
The popularity of the brand is growing globally and available in countries worldwide.
It announced this week that it was releasing a higher ABV beverage, which coincides with the release of a new variety packing that includes new flavours.
“White Claw has experienced tremendous growth and consumers have insatiable appetite for new products,” said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, North America.
“So, for us it was a simple decision to give fans new options they crave with the same great tasting flavour profile we know they love from White Claw.”
White Claw Hard Seltzer Surge features a higher 8% alcohol content, up from 5%, and a larger 16oz. can. It is available in two new flavours, Blood Orange and Cranberry.
White Claw Hard Seltzer Variety Pack Flavour Collection No. 3 includes three new flavours: Strawberry, Pineapple and Blackberry, alongside fan favourite, Mango.
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