White Claw moves global creative campaigns to VCCP
White Claw has appointed VCCP to develop its global creative campaigns.
The hard seltzer brand has now ended its five-year relationship with Rothco, the Dublin agency owned by Accenture Interactive, having been in charge of its campaigns since its launch in 2016.
VCCP will now lead the campaign brief across White Claw’s current 12 key markets, as well as its future markets.
White Claw said it would continue to work closely with Accenture Interactive, which would be a “key partner” in its digital transformation.
Gisela Rule, global brand director of White Claw, said: “We want to thank Rothco, which has been a critical contributor to White Claw’s success both in the US and across our ambitious global roll-out.
“We’re excited for the evolution of the brand alongside new partners VCCP, whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.”
Julian Douglas, vice-chairman and international CEO of VCCP Partnership, added: “White Claw is a dream win for the agency; it is the ultimate modern alcohol brand – category-breaking, category-leading and a true original.
“Like-minded, we share the same challenger brand philosophy at VCCP and we’re thrilled to be joining forces to shake up the status quo even further.”