WineSociety has launched a new 250ml grab-and-go size following the success of its flagship 500ml canned wines, TEMPT, FATE, CHANCE and CHANCE Bubbles. 

The new size offers the same premium, award-winning wines and will be available beginning this April at select retailers throughout the U.S.

“The timing couldn’t be better to launch this exciting new product,” says WineSociety Founder and CEO, Angela Allison.

“With the TTB legalising the most popular size (250ml cans) for individual sale in December 2020, the shift in the market due to the pandemic, and wine drinkers’ more mindful approach to consumption, we jumped at the opportunity to deliver on this offering.”

With the launch of the 250ml cans, WineSociety becomes one of the few woman-owned, Women’s Business Enterprise National Council-Certified (WBENC-Certified-WBE) wine brands to provide consumers with 250ml offerings and represents one of the few “can-only” wine companies. 

Erle Martin, Executive Vice President at WineBow said: “WineSociety has been a pioneer in paving the way for top quality wine in cans. The new 250ml format will surely be met with great enthusiasm by the trade and consumers alike.”

The 250ml cans will be available for purchase in 4-packs for $19.99 or sold individually for $4.99.

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