Andy Warhol inspired soup cans launched
Campbell Canada has launched limited edition Andy Warhol inspired soup cans across Canada.
60 years since Andy Warhol first drew a Campbell’s soup can, Campbell Canada is paying tribute to the celebrated artist’s legendary love for the brand through the release of four limited edition soup cans reminiscent of Warhol’s iconic pop art.
Taking inspiration from the late artist, the four distinct labels are available in the Campbell’s Condensed Cream of Mushroom Soup and Tomato flavours.
“We are very excited about collaborating with The Andy Warhol Foundation on this pop art initiative and celebrating the enduring and inspiring relationship Andy Warhol had with Campbell’s soup,” said Mieka Burns, Vice President Marketing at Campbell Canada.
“These special edition soup cans serve to remind us that there is joy, warmth and light that can be found in simple things around us.
“We look forward to bringing this concept to life through our campaign by sharing examples of real life pop art inspired by the cans – there are always new and creative ways we can brighten up our days.”
“In 1962, Andy Warhol changed the trajectory of contemporary art by depicting Campbell’s soup cans on canvas,” said Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation.
“It is only fitting that we pay tribute to the enduring legacy of these two icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration.
“We are proud to partner with Campbell Canada on this initiative as a natural extension of our ongoing relationship and we are pleased to see that younger artists and content creators continue to be inspired by his artworks.”
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