Canpack and Tyskie bring personalisation to Poland
Kompania Piwowarska has used personalised Tyskie beer cans to bring Polish beer drinkers together.
As part of the campaign, “There is more that unites, than divides us”, Canpack has produced 64 different can designs, each with the Tyskie name replaced by a popular Polish first name.
This activation has been possible thanks to Canpack’s approach to production and the use of its Quadromix printing technology.
“We live in a world where consumers expect products to meet their personalised needs. What is more there is an expectation that those products are personalised and that the messages resonate with their core values and beliefs” said Stephen McAneny, chief commercial officer at Canpack.
“The success of Tyskie’s activation depended on being able to produce enough design variants in large quantities. Thanks to our unique Quadromix printing technology, we were able to achieve personalisation at scale – if you are a Polish beer drinker, there’s now a Tyskie with your name on it.”
“Canpack’s Quadromix printing technology was the key to delivering our brand message to our consumers in a memorable and conversation-provoking way. Intense market research proves that this personalised approach resonates with our consumers.” Paweł Półtorak, senior brand manager, Tyskie.