Gordon Ramsay’s Hell’s Seltzer hits shelves
Gordon Ramsay announced his hard seltzer, Hell’s Seltzer, is now available on shelves across the US.
The four Hell’s Kitchen-inspired flavours, include Berry Inferno, Knicker Twist, Mean Green and That’s Forked, and are sold in variety 12-packs.
Partners, Brew Pipeline, Global Brews of London worked with Ramsay over the past year to bring this collaboration to life.
“It’s been incredible working with Gordon Ramsay and all of our partners on this project — seeing it through from ideation to creation. And the response so far has been overwhelmingly positive,” says Steve Kwapil, CEO and co-founder of Brew Pipeline.
“Getting Hell’s in the hands of customers across the nation right before summer is perfect timing for these bold and refreshing drinks. We’ve already been ramping up production to ensure we meet the increasing demand of reorders.”
All four recipes are inspired by popular menu items from Gordon Ramsay’s Hell’s Kitchen restaurants across the U.S.
“The team and I have spent months developing the flavours that are just what you’d find at any of my restaurants,” says Ramsay. “As they hit shelves this summer, I hope you’ll enjoy a few as much as I have.”
Hell’s Seltzer is sold in 12-pack variety packs, featuring three of each can.
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